Case Study: Air-Tro Website Redesign

Redesign projects are always interesting because usually you are working with existing data and trying to put a fresh face on it. I find it best to do a little investigating even if the client is happy with the existing content. For instance, which pages are getting the most attention? How effective are the conversion pages? How effective are the calls-to-action? If there is a shopping cart in place, where are people aborting the process? All these things need to be looked it. In a way, it’s better than starting from scratch because you do have a chance to fix what’s not working and improve upon those areas that are. However, redesigns are not just design projects, they are also a redo of the way you are presenting yourself marketing-wise, content-wise and design-wise, and usually come with a technical upgrade.