There’s a dirty little secret that some graphic designers hope you don’t find out: they don’t know how to use graphic design to market your product or service. Unfortunately, some designers get so caught up in just making things look “good” that they forget that great websites don’t just look good, they convert well too. Having a beautiful website that doesn’t convert is like having a gorgeous store with windows but no doors—it may get a lot of street traffic, but it’s not going to help you make any sales. At Graphic Design by Lisa, we understand what you need: a website that looks good, is easy to use, and drives sales. And, more importantly, we understand how to make that happen. We don’t just make websites, we make websites that work.
Redesign projects are always interesting because usually you are working with existing data and trying to put a fresh face on it. I find it best to do a little investigating even if the client is happy with the existing content. For instance, which pages are getting the most attention? How effective are the conversion pages? How effective are the calls-to-action? If there is a shopping cart in place, where are people aborting the process? All these things need to be looked it. In a way, it’s better than starting from scratch because you do have a chance to fix what’s not working and improve upon those areas that are. However, redesigns are not just design projects, they are also a redo of the way you are presenting yourself marketing-wise, content-wise and design-wise, and usually come with a technical upgrade.
