Designs Created from a Marketing Perspective
A good design in and of itself doesn’t mean it will be effective in meeting your business goals.
In order to capture the attention of your potential customers your marketing materials (i.e., brochures, website, even your business card) must instantly capture one’s interest and incentivize them to take action. This can only be done if much is known about you and your customers’ needs, wants and desires and incorporated into the design of these materials.
Smart marketing agencies have an entire market research department devoted to discovering these needs by survey and competitive analysis. It’s a big task and one of the reasons agencies’ rates are in a much higher range than a typical freelance designer. At the other end of the spectrum is the junior designer offering very low rates. Some of them create very aesthetic designs, but usually it is based on how good it looks rather than from the viewpoint of a generating interest or prompting sales.
My services fall in the middle. I ask questions. I listen. I get to know you and your business and, most importantly, your customers and what they need. I apply lessons learned from my 20 years of design and marketing experience working with other businesses just like yours. I research your competitors and become part design expert, part investigator, digging for information. I might even do some informal surveys. Or ask you to. Why? So that I can create a design that effectively communicates to your target audience, helps you stand out from the competition and achieve your business goals.