Your logo is an essential part of your overall marketing strategy and is often the primary means by which customers and prospects form an impression of your company. Learn more.
Graphic design is needed to translate the unique character of your business and to provide a visual communication, leaving an impression in the minds of your prospects and customers. Learn more.
Your website is a key component to your online marketing and requires a smart and effective plan to attract and convert visitors into customers. Learn more.
We are on social media everyday. Not to look at status updates and chat with our friends, but to create and manage effective social media properties for businesses just like yours. Learn more at our sister site Buzz Accelerator.
Designs Created from a Marketing Perspective
A good design in and of itself doesn’t mean it will be effective in meeting your business goals.
In order to capture the attention of your potential customers your marketing materials (i.e., brochures, website, even your business card) must instantly capture one’s interest and incentivize them to take action. This can only be done if much is known about you and your customers’ needs, wants and desires and incorporated into the design of these materials.
Smart marketing agencies have an entire market research department devoted to discovering these needs by survey and competitive analysis. It’s a big task and one of the reasons agencies’ rates are in a much higher range than a typical freelance designer. At the other end of the spectrum is the junior designer offering very low rates. Some of them create very aesthetic designs, but usually it is based on how good it looks rather than from the viewpoint of a generating interest or prompting sales.
My services fall in the middle. I ask questions. I listen. I get to know you and your business and, most importantly, your customers and what they need. I apply lessons learned from my 20 years of design and marketing experience working with other businesses just like yours. I research your competitors and become part design expert, part investigator, digging for information. I might even do some informal surveys. Or ask you to. Why? So that I can create a design that effectively communicates to your target audience, helps you stand out from the competition and achieve your business goals.