Your logo is…
A graphical representation of your company and is an essential part of your overall marketing strategy. You will use it everywhere:
- on stationery
- websites, business cards
- social media
- marketing materials
- and more
As the single most visual component your logo is often the primary means by which customers and prospects form an impression of your company. How? By communicating your business’ purpose and values. As such, you want to ensure your logo captures your brand’s essence accurately.
A well-designed logo denotes a well-run business. It helps foster immediate recognition and a sense of trust with new and existing customers. And, a professional logo distinguishes your business from the competition.
“Simplicity is the ultimate form of sophistication.”
—Leonardo da Vinci
Examples of Good Logo Design
Examples of Poor Logo Design
Pitfalls in Logo Design
So what is a good or bad logo design?
The most obvious difference is in how clean looking good logos are. Milton Glaser, the legendary graphic designer best known for the “I Love New York” logo, says that great logo design has to do with simplicity. I wholeheartedly agree.
Common mistakes made by business owners creating a logo themselves or hiring an amateur are:
- Design doesn’t reflect the company’s true identity
Lack of marketing research and experience leads to creation of a logo that may look good but doesn’t get your message across
- Poor choice of typography
For instance, and although widely used, Comic Sans and Papyrus are BAD font choices. Also, mixing too many fonts creates an unprofessional look
- Too complex
Not only does it have a cluttered look, these don’t translate well to a small version which is important since it will mostly be viewed at a small size
- Not creating the logo as scalable art
The vector file format is the standard used for logos. This format ensures the image stays sharp and crisp as the size is increased as opposed to raster formats (such as a .jpg file) which rely on pixels.
- Incorporates stock art or uses logo templates
The reason some designers are able to offer their services so cheaply is that they use logo templates and/or stock images. What you end up with is a generic looking logo and worse yet, you may run into copyright issues down the road.
Here are some examples of logo templates:
Benefits of a Professional Logo Design
A good logo—created by a professional graphic designer would:
- Clearly communicate who you are
- Foster customer recognition
- Appeal to your target market
- Convey an impression of business professionalism
- Stand out from others in the same market space
The choice is pretty clear.
Why Choose Me for Your Logo Design?
I realize that a good logo design is essential to your marketing strategy and I know how to create a professional logo. Furthermore, I am interested in your business and want you to succeed.
So I ask questions. I listen. I get to know you and your business and, most importantly, your customers and what they need. I apply lessons learned from my 20 years of design and marketing experience working with other businesses just like yours.
I research your competitors and become part design expert, part investigator, digging for information. I might even do some informal surveys. Or ask you to.
Why? So that I can create a logo design that effectively communicates to your target audience, helps you stand out from the competition and achieve your business goals.