Your customer’s experience is everything
You know you want a good, clean website design. But do you really know what your website needs in order for it to be effective?
The sad truth is that not all designers are marketers. When it comes to creating a website, you need to know that your website IS marketing. And its design is only as strong as the results it produces.
Actually, design is more important for converting visitors into customers than you may think. Many things come in to play here: navigation, ease of use, organization, calls-to-action, words and message, imagery and the visual hierarchy (emphasizing more important elements over less important ones).
In addition, the more options a user has when using your website, the more difficult it is to use. To provide a better user experience, eliminating non-essential information ensures minimal distraction and increases the opportunity for conversions. It’s all about making a website simple and easy to use.
The main function of your website is to attract and convert customers and this can only be achieved when you have a good website strategy in place.
Content precedes design.
Design in the absence of content is not design, it’s decoration.
Design Meets Strategy
With a firm understanding of the results you want to achieve, Graphic Design by Lisa will recommend a strategic plan to develop an effective website design to optimize your online marketing efforts.
Marketing online is not what it used to be. Today it’s about aligning with your customer’s needs and wants, providing abundant value, and building a relationship of trust. Your website is a key component to your online marketing and requires a smart and effective plan to ensure new visitors are converted to sales or highly interested prospects.
It’s all in the results.
“We cannot recommend Lisa highly enough. She totally saved the day for our fledgling web site. She quickly helped us with artwork and concepts that reflected who we were and what we wanted and combined all of that into a web site that is not only effective and professional, but one we are very proud of too.”
—Elysa Dennett, President and CEO, Explorer Systems, Inc.
To achieve brand credibility and foster an amazing user experience, the creative aspects of your online presence must be strategically planned and visually impinge. Branding should be consistent across all your on-and-offline efforts. Our creative services include:
Users must feel comfortable interacting with your website which means it should function flawlessly. And you probably want to be able to manage its content without depending on someone else, right?
We specialize in developing customized WordPress content management systems, which means you can make changes or add content any time you need. Not only are they versatile and enhanceable through the use of plugins, WordPress websites are built to last. Our website development services include:
- Customized WordPress Websites
For company websites, blogs, portfolios and Ecommerce sites
- Mobile Compatibility
As more and more people use smartphones and tablets to use the internet, you can’t afford not to have a website that works across all platforms.
- Built-in Search Engine Optimization
Every website we build has a built in feature for SEO, so your content can be optimized right from the start.
- Website Maintenance and / or Updates
- Google Analytics
If you want to know how your website is performing, Google analytics gives you access to a wealth of data about how your visitors find you, where they are spending their time and which pages are converting (or not).
- WordPress Training
We include a training session with every website package to get you up and running on your own.
Strategic Online Marketing
Your website will be designed and optimized to effectively market and convert your product or service, however your overall online strategy needs to include areas outside your website such as list building, advertising, and social media. Not only can we help you with a strategic marketing plan, we develop and manage the following services:
We create custom landing pages with email opt-ins so you can build your email list
Not only can we create email templates to match your branding, we can also help you market your products and/or services with regular emails
Social Media Marketing
Not everyone has the bandwidth to keep up with social media. We have learned what works and what doesn’t and are now offering this service to select clients
Still relatively inexpensive, Facebook ads are one of the best ways to get highly targeted visitors to your site
Consultation and Training
Need to know more than the basics? We offer consulting and training for:
Why Choose Graphic Design by Lisa?
Each project presents new challenges in terms of features and functionality, which is why pricing can vary wildly based on any individual website’s purpose and audience. Our pricing usually falls above the cheap, package-type website (where your content is put up as-is without any thought to marketing or actually converting your prospects) and below a big agency’s service.
Each website we create starts with a thorough understanding of the results you want to achieve and is combined with effective design and smart strategic marketing.
And it’s done with style.
Want to know more about how we can help?
It starts with a free consultation.