In the world of creative communities a customer launches their project (for logos, corporate identities, banners, websites, etc.) and designers respond with their proposals. The customer, here, has the possibility to get amazing designs from creatives from all over the world and the creatives have the possibility to show his best works to all the community, creating contacts with international clients. But, in the jungle of logo design, there is a tricky trap: the spreading of the generic logos. Most of the time the logo is so generic, the customer isn’t even able to get a trademark for it.
They say a picture is worth a thousand words, and they’re right. Whether you realize it or not, how your marketing collateral looks influences how prospects and customers see your business. So, it’s important that you choose a graphic designer who knows how to visually communicate what your brand is all about.
There’s a dirty little secret that some graphic designers hope you don’t find out: they don’t know how to use graphic design to market your product or service. Unfortunately, some designers get so caught up in just making things look “good” that they forget that great websites don’t just look good, they convert well too. Having a beautiful website that doesn’t convert is like having a gorgeous store with windows but no doors—it may get a lot of street traffic, but it’s not going to help you make any sales. At Graphic Design by Lisa, we understand what you need: a website that looks good, is easy to use, and drives sales. And, more importantly, we understand how to make that happen. We don’t just make websites, we make websites that work.
So what makes a good logo, and how do you get one? And how much is it going to cost? These are important questions most small business owners ask. There are a number of great articles from marketing analysts, design gurus, and business advisors out there that you can reference, but here are some basic ideas you can count on. Logo design typically falls into three major categories: big agencies, impersonal budget options, and independent professional logo designers.